Back in 2007, we had what we can only describe as a divine vision of a community-centered coffee shop in Fall City. We saw people from various walks of life gathering and forming connections that turn small-town congeniality into deep and meaningful relationships. We saw a struggling retail community coming back to life with the presence of a strong “watering hole” in place. And we saw a revenue stream ultimately providing more investment into our treasured community. What we saw forming was a social enterprise: coffee for a cause.
The past 13 years have been filled with ups and downs that, at times, have led us to believe that this dream wouldn’t be possible. From long-standing challenges with the septic system in Fall City, to waiting for the right partners to purchase the building, to obtaining approval from the Historical Landmark for the necessary build-out (and so much more) the Aroma journey has been marked by patience, perseverance, partnership, and purpose. We are humbled by the opportunity to pursue this dream.
